Clients often ask me “How often should I send out emails to my/our fans?” Many times, musicians fall into the trap of thinking that because there’s nothing imminent going on (album release, new music video, tour dates) then they shouldn’t be “bothering” their fans. Or they say “my fans get tons of email already, they [...]

Not long ago, Wired Magazine published an article proclaiming that “Free Is the Future of Business.” And perhaps no industry has been affected more by the proliferation of “free” than the music business. So what should you do? Give It All Away? It’s clear that DRM (Digital Rights Management, otherwise known as “Copy Protection”) didn’t [...]

Perhaps the most important thing to remember about your email newsletter is that it’s a direct connection between you and your fans. So what should the tone be? Ideally, it should be written in the same tone you use when speaking to your fans from the stage. Your stage persona is the one your fans [...]

Over the course of the past five years, I have spent countless hours working with musicians on their email newsletters. From design to browser compatibility to newsletter content to CAN/SPAM-compliant send practices, it’s safe to say that I probably know more about music newsletters than just about anyone. To this point, only my paid clients have benefited from that knowledge. But now, I’m making that information available to all musicians… for FREE!